You use an HTML element to store a section of HTML. To
create an HTML element, you can either add an HTML element to an authoring
template, site area or content item, or create an HTML component.
Creating an HTML component
You create an HTML component when you want to reuse a section
of HTML in multiple places in your website. A copyright notice is
an example of the HTML you could store in an HTML component.
Adding an HTML element to an item
You add an HTML element to a site area or content item
when you want a section of HTML to be used for a specific site area
or content item.
Adding an HTML element to a template
You add an HTML element to an authoring template when you
want the HTML element to be used by a set of items that use the same
authoring template.