Web content user assistance
Use the web content authoring portlet and inline editing
tools to create and manage web content items.
Personalization
Personalization can recognize a specific site visitor based
on a profile. It can also determine characteristics of a user based
on previous purchases, products or pages viewed, or other attributes.
If a visitor belongs to a particular geographic region, content specific
to that region can be targeted to the visitor. The page is assembled
with the personalized information, and the visitor sees a personalized
page.