Adding targeted content to a spot

You can add targeted content to a spot to match the best content with the most appropriate segments or audiences. You can also hide the spot for particular user segments.

1. Navigate to a page on your site that contains a web content viewer.
2. Click Edit Mode from the site toolbar.
3. Hover over a web content viewer, and click Configure Spot in the menu that appears.
4. From the Configure Spot menu, select Targeted Content.

   The current content becomes the default content that displays to users that are not included in the segments added to targeted content items. When you are starting with a web content viewer that does not contain content, you must add default content before you add other content items.

5. To display alternative content to a particular group of users, click Add Content.
6. Select a content item from a web content library, and click OK. After you select your content item, you can have other options from the More menu. From the More menu, you can select from the following options:

   Hide Spot

   Rather than showing the content item that you selected, you can hide the web content viewer from the selected user segments.

   Use Page Default Content

   Rather than using the content item you selected, you can change this targeted content item to use the default web content that is defined in Page Properties for the page. To view the default web content, open the site menu to review the web content item that is defined in Page Properties on the Overview tab.

   Save and show on Page

7. Click Add Segment to select your target audience for the content item that you added.
8. To add segments to your content item, click one or more segment names. A list of selected segments is displayed in this view. Click Done.
9. Review the segments that you selected for this content item. Click Done when you are finished reviewing the selected segments.
   Note:

   • When you have multiple segments, you can select an option that users must match the criteria of all selected segments to view the content item. When this option is not selected, users can belong to one or more of the segments and view the content.
   • You can add more segments from this view.
   • You can remove segments from this view and from other views.
10. Add more content items to your Targeted Content Items list as needed. Set the order in which the content items display to segments in the Targeted Content Items list. Click the arrows by the content item to rearrange the display order. When a user views this spot, the first matching content item in the list is displayed. For example, if the user matches a segment for both the first and second content items, the first content item is displayed
11. Click Save to apply your settings, and exit the dialog.